The origami Paper Bird on our logo, echoes the ethos of this business. It is a Philosophy, embodied within our core values. Firstly, the bird’s view signifies the Difference of Perspective, the proverbial "Bird’s - Eye View” which is critical during the decision-making process. The bird’s ability to fly is a representation of our ability to move quickly, change direction and be agile in an ever-changing regulatory landscape. Birds are also able to form strong bonds with others and this speaks to our culture of coaching and customer connection. Another well-known saying “Killing two birds with one stone” speaks to the need for problem solving to be simplified and to increase productivity levels, and lastly, the proverbial saying "A Bird in the hand is better than two in the bush". A critical thinking strategy toward effective risk management – meaning it’s better to hold onto something one has, than to risk losing everything.